Semi-Permanent Makeup

Safety First

Check if you are medically suitable before pre-booking online.

What is SPMU?

Micropigmentation is a form of semi-permanent make up (SPMU) or (PMU), it’s a cosmetic technique which deposits pigment into the dermis layer of the skin. Unlike traditional tattoo artists we work very superficially in the skin and we use a pigment that is designed to break down over time which is why it will gradually fade in the skin. Cosmetic tattooing is a fabulous way to create/mimic the look of naturally applied makeup or to naturally enhance features of eyes, brows and lips. Micropigmentation can last for a few years and longer with regular colour boosts every 1-2 years. It can be called permanent as there is no guarantee that all of the pigment particles completely go, although they fade down over time. Micropigmentation is designed to enhance your natural beauty and is also ideal for clients who may have medical reasons for needing the treatment. If you have contact lenses/poor eyesight or are struggling to recreate makeup yourselves daily then this could be the answer for you. Permanent make-up is waterproof and does not wash off or smear, time can be saved daily! Also perfect for clients who want to gain symmetry or who have a busy lifestyle.

Did you know about our Glow Up promotion?







Did you know we can remove old unwanted brow work done elsewhere using Salt & Saline?

Treatment Stages


New clients will first need to check the SPMU Safety First page to ensure you are medically suitable for the treatment as safety comes first before pre-booking online, you will then need to complete a pre-assessment form. We will need to review your answers before we can confirm any appointment requests.


A micropigmentation consultation form will be pre sent electronically to you along with pre and post care instructions and so any additional questions can be discussed at this appointment, we will also skin test you in the salon for the pigment and numbing agent used, this will need to be left on the skin for 24 hours. Skin type, natural hair colouring and skin tone will be taken into consideration to ensure each client understands the results that can be achieved for them and understand the procedure fully.   


The initial procedure will take up to 2-3 hours, we like to leave plenty of time for pre-draw/brow mapping and deciding which shape suits you best. Every treatment is completely personalised and tailored to each individual and we will always agree on a pencil template before we start the actual procedure defining facial symmetry & face shapes. Numbing cream will be used during the procedure so there is minimal discomfort. The micropigmentation procedure is often a similar sensation to threading/plucking the brow area for the first part of the treatment. 


Brows will initially look very bold at the start of the healing process and can fade up to 30% once healed in the skin. Emma will go through your Aftercare Advice thoroughly along with how to use your aftercare kit provided. It’s really important to follow your aftercare to achieve the best possible results from your treatment.   


We allow a top up procedure 6-8 weeks after the initial procedure. This is where all perfections are made. It’s really important you make this appointment as micropigmentation a two phase process (this is not needed after colour boost treatments).

Why choose The Beauty Lounge Tettenhall?

Emma is…

  • Award Winning
  • Fully Licenced 
  • Fully Insured 
  • Fully Trained & Certified 
  • Nearly 15 Years of Industry Experience (4 years SPMU)
  • A Skin Care Specialist
  • Highly Rated and Recommended 
  • A Micropigmentation Specialist

Most Frequent Qs & As

How long will it last?

Micropigmentation will last approximately 2-5 years but annual Colour Boosts are recommended every 1-2 years to keep the desired effect looking its best.

Does it hurt?

Everyone has a slightly different pain threshold but most of my clients say it is absolutely fine and although it is slightly uncomfortable at times it doesn’t actually hurt, the sensation is similar to threading. Keeping my clients as comfortable as possible throughout is my priority along with giving them the best results.

How long does the procedure take?

I always allow between 2-3 hours for all of my micropigmentation procedures except top up appointments which will take approx 1 hour.

How many appointments will I need to achieve the finished result?

The procedure is built up over 2 sessions 6-8 weeks apart. The majority is done in the 1st session and the 2nd session is simply used for perfecting. Please remember it is the exact same pre and post care advice for initial, top up and any colour boost procedures!

Do I need to pay a Booking Fee?

Yes. The cost of the micropigmentation procedure includes the initial session and top up 6-8 weeks later.  The top up service is included in the original price only when performed within 8 weeks after the initial session. Outside 8 weeks, or if appointments are missed, an additional charge will be incurred for an additional top up to be booked in. A £75.00 deposit is required to schedule your micropigmentation, which is taken off your final total when you attend your initial appointment . This is non-refundable as a 2-3-hour time slot is being set aside especially for you. If you need to reschedule your micropigmentation, you may transfer your £75 booking fee on the appointment if 2 weeks notice is given. If 2 weeks notice is not given, unfortunately another £75 booking fee will need to be collected to reschedule and the first booking fee will be forfeited. 

Am I a good candidate for micropigmentation?

I may ask for a picture of the natural proposed treatment area before bookings. Unfortunately pregnancy, breast feeding, being under 18 years of age (ID can be asked for), some medication and medical conditions will mean the treatment is unsuitable and prevent it from being performed. This includes clients who are on blood thinners, have diabetes and/or keyloid scarring sufferers. Some pre-existing skin conditions and skin treatments can heavily compromise the effectiveness of micropigmentation, leaving both you and I in an unfavourable situation. So, before you go ahead and book your appointment I will always ask you to check you are medically suitable by reading the Safety First section above and after booking you will fill out a micropigmentation pre-assessment form before we confirm your appointments as your safety comes first!

Can I go on my phone during my micropigmentation?

Phones are not allowed whilst having the micropigmentation procedure please. 

Is it safe?

I am trained to the highest level in infection control and skin tests will always be carried out prior to each treatment. The tools are single use and will be disposed of following legislative requirements.